As of 12 August 2026, the EU Regulation on Packaging and Packaging Waste (PPWR) will enter into force, introducing new requirements for recycling, reuse, and packaging design. The changes are expected to have a significant impact on businesses, requiring technological transformation and substantial investments.
The new regulation sets ambitious targets for reducing packaging waste and introduces a range of restrictions on single-use plastic products. These include bans on mini cosmetic packaging in hotels, single-use sachets in restaurants, as well as very lightweight plastic carrier bags. At the same time, requirements are introduced to minimize packaging and promote reusable systems.
A key element of the new rules is the concept of “design for recycling,” which obliges manufacturers by 2030 to ensure that all packaging can be recycled in an economically viable way. In practice, this means a transition to mono-materials and a gradual phase-out of multi-layer solutions.
According to Tsvetanka Todorova, Chair of the Board of the Bulgarian Plastics Association (BAP), the impact on the industry will be substantial:
“The main impact of the regulation on businesses lies in the complete redesign of products and increased financial costs for compliance. Companies must urgently invest in research and development to replace complex multi-layer plastics (which are difficult to recycle) with mono-materials. This means enormous investments in R&D.”
Beyond technological challenges, the industry will also face rising raw material costs. Demand for high-quality recycled material—especially food-grade certified—already exceeds supply, leading to significant price increases.
“Its price is also rising due to high production costs, primarily electricity prices, and the requirement that recycled material must come from post-consumer waste rather than industrial waste. This results in further increases in raw material costs,” she adds.
Currently, according to BAP data, PET is the only material that is recycled in large volumes in an economically viable way, which highlights the need for new solutions:
“This is forcing the polymer industry to invest billions in new chemical recycling technologies,” Мs. Todorova notes. Additional pressure on companies will come from the changes to the Extended Producer Responsibility (EPR) system, where fees will be linked to the environmental performance of packaging. “Producers of hard-to-recycle packaging will pay significantly higher environmental fees. If a plastic package does not contain the required amount of recycled material or is difficult to sort, the cost of placing it on the market may become prohibitive. This will drive structural changes in business models.”
Many manufacturers will need to shift from single-use packaging to reusable solutions and invest in alternative materials: “Biopolymers, for example, are two to three times more expensive than conventional polymers. This will inevitably lead to higher packaging costs and, ultimately, affect consumers.”
Alongside the economic implications, the regulation also introduces new requirements for labeling, recycled content, and restrictions on hazardous substances such as PFAS in food-contact packaging.
The successful implementation of the new rules will require coordinated efforts between industry and public institutions, including the development of the necessary infrastructure for testing and recycling within the country.
